AGCO’s Farm Life the Game
AGCO is a global leader in the design, manufacturing and distribution of agricultural equipment and software.
For their immersive interactive lobby experience, in partnership with Exhibitus, we designed and developed a unique environment where guests traverse a space using five different touch screens to progress through a narrative and play mini games.
At the start of each session, users select one of three characters. Each character has a narrative depicting the life and concerns of different types of farmers.
Users must move around the space to five different screens in the space to complete the narrative and rack up points playing mini games. These games are based on activities and real-life events farmers.
To add to the immersion, projectors between each station respond to the user’s activities and display random events such as weather change.
The audiences for this space are typically potential clients of AGCO who might see aspects of their life reflected in the characters, along with tour groups from local schools learning about what it takes to be a farmer.