For the State Farm Arena, we developed a unique piece of software to animate a large installation of a heart that responds to the crowd’s energy. As the noise level in the arena rises, the heart’s light pulsates stronger, mirroring the excitement of the fans with a visual heartbeat. On quieter days, the software switches to an idle mode, maintaining a gentle pulse that keeps the installation alive and interactive, even in the absence of a game.
![thumbnail for iPad Wall](https://elbecreativepartners.com/wp-content/uploads/2022/12/thumb_iPadWall_0.jpg)