While promoting their “Get Your Money Back” campaign, H&R Block decided to create a traveling marketing event that did just that. Attendees walked right up, spun a wheel sharing how much money they won and, as actual cash was dispensed, a camera captured the look on the lucky winners’ faces and posted it to social media. Free money? The expressions were priceless!
This interactive won Event Marketer Magazine’s 2014 Event Technology Award: Silver Winner “Best Audience Interaction”.